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Royal Southampton Yacht Club - March Creative

WORK

Royal Southampton Yacht Club

Visual identity, Print design

Royal Southampton is the region's premier yacht club offering a wide range of cruising, racing, training and social activities throughout the year. It was awarded a Royal Charter in 1875 which makes it one of the oldest royal yacht clubs in the country. Their Marketing Manager, Jan Ellis, came to us to help raise the profile of the club and expand its appeal to a younger audience.

In common with many membership organisations during these challenging economic times, the club struggles with its finances and a declining membership. The club also has an ageing membership profile. Jan’s shopping list included materials to help promote the benefits of membership to different groups including local businesses.

We took a fresh and illustrative approach to communicate the superb location and facilities of the club in a lively and memorable way. This enhanced the brand and helped visually pull together the club’s various messages and benefits. The overall design provided a flexible platform to enable viewers to soak up the rich, colourful imagery whilst maintaining consistency throughout the range of printed materials.

"For me the design and imagery is mission critical. I’ve worked on projects with Marc for at least 15 years – he is the most talented graphic designer I have ever had the pleasure to know." Jan Ellis, Marketing Manager, Royal Southampton Yacht Club