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Nicola Smith Communications - March Creative

WORK

Nicola Smith Communications

Branding, Web design

Nicola has been providing public relations, communications and writing services for more than 20 years – she does all things PR and is known as someone who gets things done and makes things happen! Working with private and charitable clients on improving their communications and building and protecting their reputations, it’s essential that she practices what she preaches and presents her business professionally.

When creating a new brand identity for Nicola the most important factor was communicating her passion for her work, personality and brand values in an attractive, impactful logo. We decided to use speech mark imagery as this visually reflected the fact that words are at the heart of the business. The typography we chose is the classic font Optima which is at the same time cool, modern and elegant. And we picked inviting warm colours to reflect Nicola’s nurturing approach.

When it came to the website, our designs were stylish and understated, so that the all-important copy could speak for itself. The bold corporate colours were used throughout to add impact. Nicola has received countless compliments about the website and recommends us to provide design support for her clients.